Stride Gum Re-Brand

For years Stride has been on the decline in sales and overall production. Though hitting the market over a decade ago they never really found their niche, despite two redesigns. Part of the reason they seemed to have struggled is because they entered a saturated market with little to differiecieate their product from the other gums already out there. Knowing this, I decided to focus this rebrand on a color and pattern combination which pops when placed next to any of the other competition. This rebrand allows the learned consumer to know the flavor of the gum simply by seeing the recognizable pattern and color combination.